While investment in authentic and place-based destination spas continues to expand, it is clear that wellness tourism is diversifying and shifting to outlying metropolitan locations. More wellness businesses that have traditionally functioned as destination spa resorts are expanding into second and third-tier market cities,…
Formulating a Wellness Concept To build a competitive wellness destination, it is critical to develop its own distinct concept and philosophy early on, appealing to the target audience, and notably upholding basic beliefs and principles. Some established destination spas set out to provide a…
Key Features of Wellness Destination Resorts/Hotels Unique Operating Model Integrated destination spas typically bundle various components, such as guestroom, F&B, various assessments/consultations, treatments, and activities, through guided and carefully curated or individually customized multiple-day programs, rather than just selling rooms, to provide an immersive…